The Intel Core Ultra AI Studio is a living demonstration of the power of generative art to elevate creativity to new heights. An exclusive activation at Melbourne’s iconic Central Shopping Centre, it offers a space to create, collaborate and explore new ideas.

At its heart is an immersive experience that merges the worlds of art, design, music and fashion. Powered by the music of Ta-Ku, Intel laptop stations with music production tools and custom graphic visualisation software allow visitors to ‘mix’ their own graphics onto a t-shirt, creating a custom self-designed item of music merch that’s printed on-site within minutes.

A separate workshop area played host to sessions from Ta-Ku, techno DJ and producer Ninajirachi and photographer Demas Rusli, who talked to fans about how they integrate AI and generative tools into their workflow and creative processes.

Creative Development & Production: VANDAL

Executive Creative Director: Chris Scott

Executive Producer: Melissa Lee

Producer: Alice Robinson

Event Producer: Lynleigh McPherson

Asst. Producer: Dominique Cama

Production Coordinator: Gracie Steindl

Technical Director: Sarthak Sachdeva

Software Engineer: Nicholas Tsaoucis

Motion Design: Joseph Pole

I/O Ingest: Phillip Muzzall

Client

Intel

Agency

BRING (Universal Music)

VANDAL Collaborators

Ian Kanik – Production Design
Bettersets – Build
PCC – Tech Integration
FreshTees – T-shirt Printing